Optimizing traffic flow with computer vision
Optimizing the flow of vehicle and foot traffic is advantageous to a wide range of settings, across many industries. In the field of video analytics, it involves harnessing, analyzing and acting on a number of machine learning techniques, including object detection and counting, dwell-time monitoring, motion detection and tracking, density mapping and more.
![Traffic Flow Optimization Traffic Flow Optimization](https://visualcortex.com/wp-content/uploads/2022/04/Traffic-Flow-Optimization-300x300.png)
The purpose of traffic flow optimization is to improve the efficiency by which something – an object, person, animal or vehicle – moves through a defined physical process or space. Common use cases for traffic flow optimization with video analytics include:
![Transport Video Analytics Transport Video Analytics](https://visualcortex.com/wp-content/uploads/2022/04/Transport-Video-Analytics-150x150.png)
Transport
Harness existing cameras to detect, track and act on factors that impact overall traffic flow – from lateral vehicle movements, incidents and accidents, to signal cycles and the proportion of over-sized vehicles utilizing the network.
![Video Analytics for Retail Video Analytics for Retail](https://visualcortex.com/wp-content/uploads/2022/04/Retail@2x-150x150.png)
Retail
Identify the flow of foot traffic around stores to help boost sales and increase the quality of customer service – improve storefront effectiveness and design, staff positioning, product placement and mix, as well as general merchandising.
![Construction Video Analytics Construction Video Analytics](https://visualcortex.com/wp-content/uploads/2022/04/Construciton-Video-Analytics-150x150.png)
Warehousing & construction
Optimize the flow of workers, freight and vehicles around sites and facilities to improve efficiency, maximize available working area, reduce bottlenecks, avoid delays and collisions.
![Crowd Control Video Analytics Crowd Control Video Analytics](https://visualcortex.com/wp-content/uploads/2022/04/Crowd-Control-Video-Analytics-150x150.png)
COVID & crowd management
Proactively reduce overcrowding, queue lengths and wait times, alleviate bottlenecks and choke points, adhere to density limits and social distancing regulations.
![Smart Cities Video Analytics Smart Cities Video Analytics](https://visualcortex.com/wp-content/uploads/2022/04/Smart-Cities-Video-Analytics-150x150.png)
Smart Cities
Analyze traffic flow to help determine required infrastructure upgrades and rationalize which projects get the nod first – from new roads, to train services and airports.
*Disclaimer: Outcomes described and depicted are illustrative in nature. Learn more.