![Heat Map Analysis Heat Map Analysis](https://visualcortex.com/wp-content/uploads/2022/04/Heat-Map-Analysis-300x300.png)
Heat mapping with computer vision
Programmatically detect and monitor traffic or footfall density and directional flow in real-time. Track crowd or vehicle movements, trajectory and volume to identify patterns and proactively manage large gatherings or traffic congestion. Common use cases include:
![Video Analytics for Retail Video Analytics for Retail](https://visualcortex.com/wp-content/uploads/2022/04/Retail@2x-150x150.png)
Retail
Analyze footfall volume and location to optimize shopping center layout and store-level merchandising.
![Smart Cities Video Analytics Smart Cities Video Analytics](https://visualcortex.com/wp-content/uploads/2022/04/Smart-Cities-Video-Analytics-150x150.png)
Smart cities
Make smart planning decisions by analyzing foot and vehicle traffic over time: Improve infrastructure spending decisions, the relative location of public transport, services, shopping, dining and entertainment precincts.
![Crowd Control Video Analytics Crowd Control Video Analytics](https://visualcortex.com/wp-content/uploads/2022/04/Crowd-Control-Video-Analytics-150x150.png)
Crowd & event management
React to bottlenecks, queue formation and occupancy numbers before they become a problem.
*Disclaimer: Outcomes described and depicted are illustrative in nature. Learn more.