People Counting Solution

Automatically detect, tally and analyze
pedestrian activity with computer vision.

People Counting with Computer Vision_Watermarked

Pedestrian analytics and insights you can trust

Transform your understanding of physical spaces

Forget the pain of the people counting systems you know:
The hassle of manual counting initiatives; the expense of sensor-based or hardware-reliant approaches; and the inaccurate results of other video analytics offerings. Discover the power of VisualCortex’s Video Intelligence Platform and the flexibility of its People Counting Solution.

Unlike physical alternatives or inflexible server-side tech, VisualCortex is a cloud-based solution that has the scalability to grow with you. Enjoy simple online deployment; fast and trustworthy results; superior ROI

VisualCortex can be applied to people counting use cases across a multitude sectors and business functions – from measuring usage and behaviors across retail spaces, smart cities and transport services; to enabling security, OH&S, event or site management procedures.

Whether it’s understanding foot traffic and facility / service utilization patterns over time; or managing density limits and responding to security risks in real-time; VisualCortex can meet your needs – and exceed your expectations.

Features and capabilities

Empowering you to detect, track and analyze

Reports and Dashboards

Powerful pedestrian analytics

Conduct insightful analysis with out-of-the-box dynamic dashboards – from directional counts and traffic flow analysis, to pedestrian counts by class (person, bicycle, shopping cart, scooter, pram, wheelchair, skateboard). Move beyond basic people counting. Unearth valuable pedestrian-oriented trends over time and detect important events in real-time.
Democratize your video data insights

Shareable data streams

Harness the metadata produced from detecting people-oriented objects and actions. Pipe it into third-party analytics tools and even combine your video-based data with other enterprise datasets to create integrated reports and fresh insights.
Real-time Alerts


When incidents occur, or incident-related thresholds are met, set-up rules that immediately notify specific audiences. Trigger notifications to drive time-sensitive action in the real-world – from security investigating people entering prohibited zones, to retail staff addressing excesses customer wait times, or medical staff responding to slip and fall detections.
Ethical facial Recognition


At VisualCortex, we believe privacy matters. As part of our privacy-by-design product development philosophy, our face blur application allows you to obscure individual identifies throughout footage processed by VisualCortex. Facial recognition goes against our Privacy and Ethics Policy.

Intrusion & Proximity Detection

Line crossing and intrusion detection

Easily add virtual lines within your video’s field-of-view to automatically produce accurate counts. Analyze trends or track and act on specific incidents as they happen – from reaching predefined count thresholds, or people entering specific areas out-of-hours or during hazardous events (when spills are detected or dangerous machinery is operating).
Entries and exits

Track entries
and exits

Define entry and exit points to detect and track foot traffic volume within certain areas and between sites: From surveillance purposes, retail footfall analysis and event management.
Loitering Analysis & Dwell Time Monitoring

Loitering Analysis & Dwell Time Monitoring

Automatically detect, monitor and analyze stationary persons and the amount of time spent in one place. Assess scheduled and unscheduled incidents – from commuter wait times, customer queue analysis and crowd congestion; to after-hours loitering, unexpected congregations and blockages (loading dock obstructions etc).
Directional Count


Combine basic line crossing and entry / exit data with directional counts to reveal traffic patterns. Understand how roadways are used to reveal potential bottlenecks and opportunities for improvement.
Occupancy and zone analysis

Zone analysis

Automatically and accurately count the number of people in a defined area in real-time – without the need for specialized cameras or individual tracking devices. Avoid overcrowding, run COVID-safe events and facilitate capacity planning.
Behavior Analysis & Tracking

Pedestrian segmentation

Identify and explore the type of pedestrian traffic, not just the volume. Produce granular insights about how facilities or public spaces are used by segmenting basic counts by object type (person, bicycle, shopping cart, scooter, pram, wheelchair, skateboard).

Traffic Flow Optimization

Traffic flow analysis

Track patterns in the direction and density of pedestrian traffic over time. Analyze footfall volume and location to optimize shopping center layout and store-level merchandising. Or analyze the crowd movements at events, transport hubs and public spaces to reduce bottlenecks and make smarter planning decisions.

Differentiators and benefits

How VisualCortex delivers more than the competition

Centralized video asset management

Any type of camera or video stream

VisualCortex turns your standard cameras, video streams and repositories into insight-producing assets. Just ensure your cameras and VMS outputs an RTSP, MJPG or HLS stream. We also support ONVIF.

Multiple Cameras and streams

There’s no job too big for VisualCortex

Run our People Counting Solution across any number of cameras, streams and sites. By harnessing the latest cloud infrastructure and edge workloads, VisualCortex delivers near limitless scalability.
Real time action

Real-time or offline processing

Many competitors only do offline video processing – not us. Whether you’re interested in up-to-the-moment counts or analysis over time, VisualCortex produces the video-based insights you want – whenever you need them.
Hardware installs

No extra installs required

Some solutions require custom hardware installs, specific cameras and additional devices or sensors. Not VisualCortex. Just connect your video and start producing insights.

Securely deploy anywhere, fast

Your cloud, our cloud, on-premise, or hybrid – the choice is yours. Deploy VisualCortex however you need to suit your infrastructure set-up, security, budget and use case requirements.
Model as a Service

We keep our models fresh

Video analytics solutions are only as good as the machine learning (ML) models that underpin them. We have an entire R&D team dedicated to training and re-training our ML models. Experience market-leading accuracy and efficiency with our proprietary ML models, available via the VisualCortex Model Store.
Same camera multiple use cases

We’re not a costly point solution

Don’t pay for, and attempt to manage, different tools for each of your video analytics projects. Use VisualCortex’s Video Intelligence Platform to deploy and manage multiple AI-powered video recognition initiatives.

But wait, there’s more…

Other reasons to trust VisualCortex with your people counting needs

Vehicle Counting Solution

Vehicle Counting Solution

Understand vehicle traffic, as well as people counts, and how the two interact. And, do it without the need for specialized cameras or individual tracking devices.

License plate recognition

Licence Plate Recognition

Combine our Vehicle Detection and Counting Solution with our License Plate Recognition (LPR) Solution to generate an additional layer of insight.

Same camera multiple use cases

One platform, many use cases

WIth VisualCortex, easily configure your existing cameras to detect and produce advanced analytics about multiple events and incidents – from dwell-time monitoring to slip and fall detection. Manage all your video analytics initiatives in one, secure platform.

Ready to unleash the value of your video?

Get in touch with the VisualCortex team today